| Title: A STUDY ON GREEN MARKETING PRACTICES AND CONSUMER AWARENESS IN TIRUPATTUR DISTRICT |
| Authors: T. BHARATHI* and N. KARPAGAM² |
| Abstract: This study examines consumer awareness and attitudes toward green marketing in Tirupattur District. Green marketing involves promoting products based on environmental benefits through sustainable production, packaging, and communication. The methodology is based on both primary and secondary data; primary data were collected from 50 respondents using a well-structured Google Form questionnaire, and secondary data were sourced from publications, journals, and websites. Convenience sampling was adopted, and simple percentage analysis was used for interpretation. The findings reveal a growing preference for eco-friendly products, with consumers actively seeking information mainly through online and social media platforms and considering environmental impact in their purchase decisions. Respondents show awareness of product labels, green packaging, and eco-certifications, reflecting informed buying behavior. The study highlights increasing willingness to pay for sustainable products and strong expectations that companies adopt environmentally responsible practices. |
| Keywords: Green Marketing, Consumer Awareness, Sustainable Products, Eco-friendly Behaviour, and Environmental Responsibility |
| Reference: Ankit Tiwari, A study of Consumer Awareness for Green Marketing. International Journal of Creative Research Thoughts (IJCRT), ISSN: 2320-2882, Volume 9, Issue 2 February 2021, pp.1181-1193 Anuj Verma and Anshul Malik, Green Marketing: Assessing Consumer Perception and Industry Practices. International Journal of Novel Research and Development, ISSN: 2456-4184, Volume 9, Issue 5, May 2024, pp. 102-145. Deep Shikha Bohra and Rashmi Sharma, Green Marketing and Its Influence on Consumer Behavior: A Systematic Literature Review. Bi- Annual Journal, Vol. 3(1), Issue January to June 2025, pp.25-31. KIRAN C K and Syed Ahmed Wajih, A Study on Awareness of Green Marketing and its Influence on Consumer Perception with special reference to Bangalore District. YMER, (ISSN: 0044-0477), Vol. 23, Issue 11 Nov 2024, pp. 1154 -1170. Priyanka P. Tarikar and A.N. Tamra Gundi, Consumers Awareness towards Green Marketing Practices with Reference to Consumer Electronics and Home Appliances Sector. YMER, ISSN: 0044-0477, Vol.21: Issue 1 Jan – 2022, pp.622- 636. |
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| Download Certificate: Certificate |
| Date of Publication: 2025-12-31 |
| Published Volume & Issue: Volume - III & Issue - 4 |
